>>49996506The other possibility I've contemplated is that the cool kids on the team (T) dreaming this stuff up are getting knocked around by split-brained out of touch management (M):
T: Hey can we do this audition thing? It might be really cool fan engagement and make reusable marketing content!
M: Yeah, sure, just make it quick and don't waste too much money.
(later, after initial positive fan response)
M: Wait, wait, what if we make this a big month-long event to build even MORE hype?!
T: I thought you said to make it qui--
M: Let's make it last as long as we can!
And then a similar internal split-brain-management-shuffle in rushing this upcoming announcement.
