https://youtu.be/u3OESVB0thY [Open] [Embed]
Seems like a show where you ask famous CEOs 9 Questions about their business.
It's like 40 minutes, so I'm just gonna compress it into just the important parts.
It'll still take two posts.
The interviewer is a COMPLETE outsider though, so you'll get a good idea of what outsiders think of chuubas right now from his questions.
> In startup circles, Yagoo is known as an "interesting CEO". Interviewer calls him "stoic" and "goal-oriented". Asks him if he is actually stoic.A. Yagoo says he's worried about his age (remaining time), so chasing goals is his focus.
> Profile intro : Yagoo did some research about self driving car design back in the day it seems.> Asks Yagoo if he's a "serial entrepreneur" (i.e. continuously buying and selling interesting shit). Yagoo doesn't identify himself that way, just wants to make an impact in the world with his business.> Bunch of corpospeak about what type of company Hololive is.> Talks about his own huge # of twitter followers (74k), Yagoo clarifies that it's inflated by his global fans.Questions -
> Q. What is VTuber? : He basically explains hololive.A. Yagoo's definition of VTuber : Entertainers/Artists/Streamers/Creators who use an avatar with an anime-look.
> Q. Is the voice actually coming from that person?A. Yes, for corporate VTubers that's true for the most part, but indies may use voice changers.
> Q. Why did VTubers become so popular?A. Anime related stuff became popular this decade. COVID and lockdowns helped. Yagoo feels that Anime is breaking out from purely being an otaku driven business and moving towards the mainstream. Watching VTubers feels like watching anime characters come to life.
Those are the reasons VTubing got so popular.
Also talks about VR game days and how Hololive got formed from that.
> Q. From a casual person's perspective, it would be understandable if a famous anime character started talking and got famous, like if Doraemon came to life obviously he'd get famous famous. But why would non-famous "anime characters" get so popular like this?A. Yagoo states "Contact frequency" as the reason. Talks about how each VTuber has "goals" that they're chasing, and how fans enjoy the bantz with the chuuba or with other fans in the comments.
"Doraemon streaming is just one category, we can have 3-5 different types categories even with a single VTuber". Also explains the "box" and the power of collabs in an ELI5 way. Like how Doraemon the show is made whole thanks to all the different characters, Nobita etc. Hololive is also made whole by every talent.
> Guy asks about foreign popularity, Yagoo states 30% of their viewers are from abroad.> Q. Do you translate all the content?A. During livestreams fans do translations. Also talks about clips and how they translate for fans. Compares the fandom to the KPOP fans in terms of passion.
> Q. Is it easier to "scale" business-wise due to lack of irl scandals? (interviewer probably read Anycolor's here material lmao, it's word for word)A. Yagoo diverts talk to digital collabs and shit, how the "IP" is "leveraged", corpo talk.
> Q. Would this not work with AI?A. Fans and viewers are in the business of supporting the talents and their goals, e.g. in the Vocaloid space you'd support the Vocaloid P, and if it's an AI VTuber, you'd support the AI "producer".
Yagoo feels like "cheering an AI VTuber" by itself is a bit different from what they do.
> talk tangents into AI for a while> Q. Would it be wrong to state that Japan is overwhelmingly strong in this industry, thanks to us having anime culture?A. Agrees that there's a huge talent pool in Japan due to seiyuu and anime culture, but says they're not the only place innovating, talks about "webtoon VTubers" from Korea.
> Q. So if we're talking about rivals, it would be Korea?A. Yagoo says there would probably be a lot of people who want to become KPop stars but can't, he thinks it's possible for them to become VTubers and find success that way. Clarifies that he's just stating that a different genre of VTubers exists in Korea, not that they're rivals.
> Talks about Holo subs and concerts.> Q. Do you have any strategy for succeeding abroad?A. We can only work harder and harder. Talks about how there's an "uber culture" or "airbnb culture" etc. abroad (later also talks about "webtoon culture" and "KPop culture" and how that's helping to sell abroad), and so they want to create a "VTuber culture" as a new thing. They feel they need to do more effort in localization, or else it will end up as just "another weird service/trend from Japan".
