instead of trying to compete for western streaming audience which there are clearly already industry leaders.
>who cares?
the reason EN will continue to not have many lives is because their audience don't care for idols,
meaning your EN oshi's dreams wont come true
despite good performing streamer type talents like bijou, shiori, fauna, kiara, mumei, gura or whoever, their successes won't translate to their long term goals

the gameplan isn't some mystery, all they need are talents that are pan-japanese weeaboos who cater to other weebs or maybe jps; emphasis on shit like anime/manga as the easiest, keeping up with whats what in jp songs, events and idols preferably. if we take the current roster as an example, we need more like fuwamoco and nerissa; irys and jp pandering bae.

in conclusion, cover needs to take the burden of having bad metrics and invest in an actual audience.