>>69929872Unironically still too few members and too few streams in a day with a large amount of the day not yet catered for. New gens are also an excellent chance to bring new people into the fanbase as well as turns some existing fans into paying fans. Example; I've been watching since 2020, but whilst I've been fairly DD and bought streaming tickets to concerts that interest me, I didn't have an oshi until Advent and hadn't bought any merch until my oshi's.
If your question was, "Do we need EN4 right now?" then my answer is no, not yet.
I stand by what I said earlier, but the hype and interest in getting a new gen can stand to build up a little longer. Also, from a purely business perspective, leaving EN4 until next financial year(after April) will be a better look for making Q1 look like a really strong start to the year.