>>76753333I think you are underestimating how much it costs in human resources to manage, design and make merch, and also the marketing costs which can easily cost up to half of their expenditures.
If you look up other corpos who have talents within the high 3view range/ low 4 view, you will see the huge discrepancy there is in terms of quality of merch, assets given, and management overhead.
Of course, due to the Hololive Brand, homos gets more than the average 3 view in superchats and merch, but it definitely doesn't pay for itself.
The problem is that they have even more to lose if they close the branch, in terms of immediate backlash and future opportunities.
