>>7772313Holo really took off with gens 3 and that was absolutely in the idol mold. Many of the most successful Gen 0-2s are either explicitly idol based outright (Aqua) or otherwise hold close to those tenets in some way/shape/form (Miko, Subaru etc).
They can be lewd but never collab with males or go into much or any personal details about past (or god forbid present) IRL relationships and that is the key difference. Miko wouldn't be caught dead anywhere near some faggots like Connor or whatever eceleb shit - but Ollie or Mori would. Holo's always been a mix in other words but most of them know it's literally bad business to get too chummy with dudes so don't, with few exceptions like Fubuki (whose income dropped like a rock, what a surprise). Personally I see it as like fine to enjoy such open/frank vtubers but just don't donate to them unless you're a moron or have an NTR fetish. I mean I treat all Nijis like that, I like some of their streams but wouldn't put even one cent their way.
With Matsuri it's something I had suspected for a long time based on her general commentary, like "who cares if I would have a BF", "do you guys want me to be sad forever being single etc" shaming/counter-pointing the meta and so on. Consider her flirtiness with holostars, many collabs with dudes etc and it's really not hard to see this kind of thing going on with her, and her "haha she's a dirty lolicon lesbian" thing is really just an act. Her viewership had already tanked long before this as it was; her mix of lashing out in mini-drama tirades, general menhera mopiness and the cumulative weight of things she had done/said all brought her down.
So yeah, Holos -can- go against the idol-type guidelines but it does generally tear them down from grace. Matsuri was at one point one of the biggest Holos, a pillar etc. Not anymore. Nobody on the EN side knows/watches her for shit or knows anything about her apart from "lol bandaids! she's god lol!" clipfags who don't know/learn even one-millionth of what there is to actually know about her from a couple 1-2 bits.