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Hololive Announces Successful Blockade of Virtual Concerts
On August 3, 2024, the Hololive management team revealed that their innovative strategies have successfully achieved a full blockade on virtual concert collaborations with rival agencies.
While Hololive talents have been engaging in solo performances and smaller collaborations for some time, the effectiveness of their latest initiative, dubbed "Operation Starshine," has far exceeded expectations. This operation, which began earlier this year, aimed to enhance Hololive's presence in the virtual concert scene while limiting external influences.
Phase 1: Securing the Stage
During the first phase of Operation Starshine, which lasted until May 2, the Hololive team focused on securing exclusive rights to major virtual venues. This effort, led by the talented members of Hololive's management, ensured that their top idols could perform without interference from competing agencies, effectively confining rival performances to less popular platforms.
Phase 2: Expanding the Reach
From May 3 to May 12, the focus shifted to expanding Hololive's reach by securing partnerships with popular virtual event organizers. This phase involved extensive negotiations to ensure that major cities like Tokyo, Osaka, and Nagoya would host Hololive-exclusive events, while maintaining a strong presence in previously secured venues. The introduction of unique interactive features during concerts complicated rival agencies' attempts to replicate Hololive's success.
Phase 3: The Blockade Intensifies
From May 13 to June 6, the operation aimed to solidify Hololive’s dominance in the virtual concert landscape. The team conducted regular performances every other night, re-engaging fans and extending their influence into secondary and tertiary markets. By this point, attendance at rival concerts had significantly dwindled.
Current Phase: Maintaining the Momentum
Starting July 9, the current phase of Operation Starshine has focused on maintaining the momentum of Hololive's exclusive concerts while also expanding into international markets. The use of innovative, low-latency streaming technology introduced in mid-May has thwarted competitors' attempts to lure fans away from Hololive events.
Today, Hololive proudly announces that they have achieved a full blockade on rival virtual concerts, with overall attendance at competitor events reduced by an astonishing 95%.
By the end of Operation Starshine in mid-August, Hololive talents will have hosted over 12,000 virtual performances, captivating millions of fans and solidifying their position as leaders in the virtual entertainment industry.
Picture: Hololive Talents Performing Live in Virtual Reality
Source: Hololive Production
