[26 / 5 / 1]
scanned from International Photo Technik circa 70s
> The consumer has been spoilt to such an extent by the photo equipment industry that he now expects cameras of increasingly technical sophistication and ease of operation.
> However, the actual results, the pictorial contents, usually remain far below the technical potential.
> Countless others claim to be "concerned" with photography but, in fact, 90% of camera-owners are snapshot-plebs, no matter what one cares to call them.
> Often the possession of photo equipment is an end in itself and nothing more than a status symbol.
> The consumer has been spoilt to such an extent by the photo equipment industry that he now expects cameras of increasingly technical sophistication and ease of operation.
> However, the actual results, the pictorial contents, usually remain far below the technical potential.
> Countless others claim to be "concerned" with photography but, in fact, 90% of camera-owners are snapshot-plebs, no matter what one cares to call them.
> Often the possession of photo equipment is an end in itself and nothing more than a status symbol.
