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Can we agree that 2006 had the worst marketing? On the one hand, you had the memeworthy Piraka rap, but on the other, you had the epic Move Along commercial. However, the issue isn't so much the music but the fact that the characters' actions and environment don't convey the year's story in any meaningful way.
The promo videos for the Piraka just shows them dicking around in their base or growling on a white background. You had to actually go out of your way and check the games, comics and lore on the website to actually understand what those guys were about. If the commercials showed them hunting down and enslaving the Matoran in the different biomes of Voya Nui, with the narrator mentioning they are after the Mask of Life (just like in the intro of Bionicle Heroes), they'd be instantly more investing than "They're bad guys with their own rap, isn't that what's hip with the youth?".
There's a bit more going on in the Inika commercials, like actual actions in an action figure toyline, but they suffer once again from a lack of storytelling (all you know is they're not on the best terms with the Piraka) and actually interesting environments for them to evolve in. 2006 simply doesn't have that same intriguing world the previous years had, even at their most minimalistic - like the Bohrok's nest or Makuta's lair. It's not helped by the fact that there isn't any real enemy for them to face, aside from a bunch of Zamor turrets. A problem 2006 and 2007 share is the fact that the heroes and vilain sets feel disconnected since the promo never show them fighting. The Barraki were nowhere to be seen in the Toa Mahri mini-movie - but on the other hand, that's understandable since it had to showcase the new sets, not the old ones. Had the Piraka showed up at the end of the Inika commercial, ready to rumble with the heroes, then both factions would have felt like they actually coexisted.
More generally, it felt like Bionicle promos stopped feeling so mysterious past 2005.