>>10922490QMan aka old Enlighten Bricks, has the official license for Naruto. Since the rebrand, the chinese company changed completely. Now, they also have the pokemon license but only for asian markets contract wise because mega construx has it for the rest of the world. No idea if the Naruto deal is the same. But we will see when the ideas hello kitty set gets approved or rejected, because Qman has the HK license too.
I do think Lego might hate the idea because they want monopoly on building brands so them having half the license and not for asian markets is bad.