>>10848696Don't confuse shit selling out with actual sales or even production numbers.
Mafex makes toys for a smaller market, the collectors market. They produce tens of thousands of figures, probably never reaching the 100k range. This is why they also charge nearly $100 for their figures, since smaller sales = more expensive to produce.
Whereas McFarlane makes toys for the mass market, which means they're producing a minimum of a couple hundred thousand and can probably reach even 10s of millions orders per wave. Because they're sold to the mass market, there's an expectation that toys should be affordable for children, so they can't pack in as many features as some $60-100 toy could.
And because McFarlane has to sell their toys in mass market stores like Walmart and Target, they have to ship their orders to thousands of stores, spread across a continent that's around four thousands of miles wide (and almost just as long) , so they can be sold in those thousands of stores within the same month. So the logistics means they're only making an educated guess as to how many need to be produced almost an entire year before it's actually supposed to be in stores, which means they might not be able to produce enough to meet demand.
In contrast, Medicom (Mafex's toy maker) has a much easier time fulfilling orders, since they only need to ship to a couple hundred stores. Since they produce so little, and charge so much money, they might even use speedier shipping services that use airplanes, instead of boats.
They can also take more time to produce as many figures as ordered (within a certain time frame), unlike McFarlane, who produce multiple mass market toylines, which means once one wave of one toyline is produced, they need to start production on the next toyline. Larger toy companies like Mattel and Hasbro own/use multiple factories, because they produce so much.
Speaking of which, does Europe and Asia get McFarlane DC toys officially?
