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Too many of their potential fans died from an overdose of copium during the debut. Those who survived the first night just died later after realizing all those expectations they had were just fucking smoke.
If anything, they failed at first because people got unreal hopes for them, expecting them to be niche yet extremely appealing to the overall public. It didn't help that they were extremely bland during their first month or so by sticking to the same type of content myth was already puting out. They didn't bring anything new to the table, same content as their japanese members, people continued with clips from Hololive Japan and that's it.