>>38124884Absolutely, yeah.
There's a fuckton of merchandise and sponsored collabs with games/game companies, amusement parks, café, restaurants, konbinis and even the National Japanese Postal Services for New Years.
On top of that there's their regular radio shows, the occasional appearance on national television (Miko appeared on TV Tokyo a few days ago) and all the Hololive events regularly going on.
They're fucking going ham.