>>67323308Not even Cover understand why and when you're supposed to advertise using billboards (see: Uproar).
Japanese people have been bombarded with anime girls for so long that if they're seeing some unfamiliar girl on a billboard , 90% of them will just glaze over it.
Only 10% will actually look at it, and most they'll do is go "へー" and maybe "かわいい" then walk away - if they're alone.
Billboard ads shine in group settings, when you already have some amount of mindshare.
You walk in a friend group and you see your oshi's ad and you're like "oh shit that's my oshi" and then maybe 1-2 of your normalfag friends might get curious and ask further, you share a few clips and maybe one of them finds either your oshi or someone in her group interesting.
Even if they may be uninterested at first, you can always go "she has x amount of subs!" and then all of them will go "sugeee" and at least check out the channel if nothing else (especially if it's 1M+).
This is how Hololive works.
Whether it's phase, or vshojo or homostars, none of them have enough mindshare in Japan to spark these types of conversations.
90% of the time, a normal Japanese work/friend group walking past the billboard will never have a phase fan, or a vshojo fan or a homo fan among them.
And even in the rare cases that there IS one, they will usually tend to keep quiet. If they try to shill, the others will see "へー 20k subs huh, must be some niche thing, good for you" and the conversation ends there.
Idol and Nijisanji EN had the right idea, when you're starting out you advertise with your own ads on Youtube. This thread hates seeing it, but that's how a bunch of people who are maybe tangentially in the hobby get exposed to new chuubas. It has the added benefit of bringing some good numbers to the video ad as well.
Phase JP is 100x more likely to get a new fan from an ad taken on some holo or niji video.
They do not have enough mindshare for billboard ads in Japan just yet.