>>26819574They're not using the word "live" either, it's ライブ. Loan words are not the same as writing things in a different language, once they're incorporated into another language, their meaning can shift with time and usage just like any other word.
Just like at how we use otaku in english, to mean specifically fascination with a specific country's media of a specific kind/aesthetic, which isn't the original meaning at all. Same for anime, or, hell, vtubers. The word literally means Virtual Youtubers and is used on Twitch all the time. It's just not convenient to make a new word for a different website, so nobody did.
