>>54962951Old model was based on the idea that there weren't enough viewers to go around, so they carve out specific time slots, avoid overlap and try to pass the same viewerbase around from talent to talent, sharing as much audience as possible for google metrics.
There are a lot of reasons why this sounds like a good idea but really isn't. Suffice to say; the audience is too big and weren't shuffling around enough to make it worthwhile micromanaging timeslots.
Overlap saturates a specific time slot with variety, targeting not the overall holoEN audience across the day, but the PST primetime audience specifically. Now there's a larger variety of talents and content servicing a specific timeframe, thus viewers that are restricted to (or simply prefer) that timeframe are far more likely to find something they want to watch, and thus more likely to contribute to hololive metrics, participate in public hololive conversation, seek out other holos, recommend holos to their friends and just generally extend the reach of the brand. The fact that X or Y might get a little bit less CCV per stream because some of their viewers are watching Z instead is a small penalty when you have so many more people in total tuning into primetime holoEN because now they have choices.