>>5887060Nah, you're thinking like a regular person, not a businessman.
For hype, Cover is best served by keeping the cards for those things as close to their chest as possible. Dropping it at a convention isn't going to do much when it's surrounded by a bunch of other groups doing the same thing. Think about smaller games in E3; they get drowned out by their bigger rivals all the time.
Cover builds hype best by keeping the new talents close to the chest for as long as possible, then dropping their existence and starting their career with a week or less in terms of time before debut. Releasing/debuting them with absolutely no warning allows for their debuts to be bombshell drops from nowhere, completely disrupting everyone else in the industry and centering attention on the new and unknown element immediately.
It worked perfectly for Gokisei, EN and ID2, after all.