>>884796I've already acknowledged they're bigger in Japan, but ignoring the global market is downright foolish, especially when Niji is just as interested in getting into the EN market themselves, with a confirmed wave of Western-focused talents on the way out. While they're ahead in the short run, "winning in Japan" at the moment, if Cover is actually able to pull off their multi-market pronged approach to global relevancy, like Pokémon, they will have won the overall "war".
Though seeing the meltdown this morning is a sign that these projects will not be easy to get off the ground either lmaoThat being said, there's nothing wrong with more competition in the Vtuber world, but each fad has a danger of fizzling out. Hell, with VShojo, Tsunderia and other Western VTuber groups rising up in the wake of HoloEN, the amount of resources and time needed to prop up NijiEN to relevancy will only increase, and erode any lead they had originally.
Hence, while capital is important, cultural relevancy (where even the most basic "internet normies" and ironic weebs are aware of Vtubing through clips of Hololive talents) is what will ultimately tell the full story, and right now Cover has the wind in their sails.