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just found out about this, might be relevant to others here without a lego store. you get significantly less points so it's kinda stupid, but I guess you can get something at least if you can't buy from lego for whatever reason.
>$1 = 1 point
>$120 set nets you 120 points
>the same $120 set bought online (which includes free shipping) would net you 780 points
>780 points is enough for a $5 discount + some points left over
seems like they should just not even offer points for target purchases if they aren't going to match what you'd get online.