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My biggest complaint about the licensed sets, other than their always increasing cost, is that they're basically the antithesis of the Lego model: where I remember building and learning to build with the Lego blocks of my youth, these new sets simply require children to follow somewhere between 100 and 300 steps to build a very specific, one-time use vehicle or environs. Then, 2 to 7 hours later, they're done, moved on to the next shiny branded toy.