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Whoever thought of this campaign should be made CEO of the company. I loved seeing these designs on the sides of trucks during long road trips as a kid stuck in the backseat for 10 hours, when I saw a state I'd never seen before it was exciting.
These are like romanticized textbook covers. They remind me of childhood, when you didn't already know everything. You could just find out about New Mexico one day and it was exciting. I liked the state quarters that started coming out in the late 90s too but I could never collect them because I had to spend them on candy.