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https://www.yahoo.com/news/articles/maga-coded-cbs-anchor-suffers-202802569.html
CBS Evening News’ new MAGA-coded anchor Tony Dokoupil suffered a ratings plunge on his first four nights on the job, new figures have revealed.
He lost as much as a fifth of the most important part of his audience between his first show on Monday Jan. 5 and Thursday Jan. 8.
Dokoupil was given the anchor seat once held by Walter Cronkite by new CBS News editor-in-chief Bari Weiss, herself a controversial figure who was installed in the job by CBS’ new owner, billionaire nepo-baby David Ellison.
On Tuesday the network said he would interview the ultimate MAGA figure, Donald Trump, after using a bogus Trump claim as fact on air on his second week in the job.
Dokoupil had a rough first performance in the primetime slot on Monday Jan. 5 as he stumbled over the teleprompter and introduced himself twice in under two minutes. The broadcast saw several seconds of dead air between segment transitions.
According to Nielsen’s preliminary measurement obtained by the Daily Beast, Dokoupil drew in more than 4.4 million total viewers for his first show.
But ratings for the program steadily declined as the week went on. On Tuesday, 4.3 million total people tuned in, 4.1 million on Wednesday, and 3.9 million on Thursday—an 11.4% loss over the week.
More worryingly for CBS bosses, ratings in the key 25-54 demographic, which TV advertisers closely watch, were down 19.44% from Monday to Thursday.
Monday saw 607,000 people in the demo tune in, Tuesday saw 570,000 viewers, Wednesday saw 543,000 viewers, and Thursday saw just 489,000, according to Nielsen’s Big Data + Panel measurement.
CBS Evening News’ new MAGA-coded anchor Tony Dokoupil suffered a ratings plunge on his first four nights on the job, new figures have revealed.
He lost as much as a fifth of the most important part of his audience between his first show on Monday Jan. 5 and Thursday Jan. 8.
Dokoupil was given the anchor seat once held by Walter Cronkite by new CBS News editor-in-chief Bari Weiss, herself a controversial figure who was installed in the job by CBS’ new owner, billionaire nepo-baby David Ellison.
On Tuesday the network said he would interview the ultimate MAGA figure, Donald Trump, after using a bogus Trump claim as fact on air on his second week in the job.
Dokoupil had a rough first performance in the primetime slot on Monday Jan. 5 as he stumbled over the teleprompter and introduced himself twice in under two minutes. The broadcast saw several seconds of dead air between segment transitions.
According to Nielsen’s preliminary measurement obtained by the Daily Beast, Dokoupil drew in more than 4.4 million total viewers for his first show.
But ratings for the program steadily declined as the week went on. On Tuesday, 4.3 million total people tuned in, 4.1 million on Wednesday, and 3.9 million on Thursday—an 11.4% loss over the week.
More worryingly for CBS bosses, ratings in the key 25-54 demographic, which TV advertisers closely watch, were down 19.44% from Monday to Thursday.
Monday saw 607,000 people in the demo tune in, Tuesday saw 570,000 viewers, Wednesday saw 543,000 viewers, and Thursday saw just 489,000, according to Nielsen’s Big Data + Panel measurement.
